Lactation consultant

So I just spoke to a friend of mine some time back. He and his wife (she's preggers) paid a 150 bucks to consult with a "lactation specialist" for half hour.

No kidding. 30 minutes, 150 bucks. Apparently, its more than just:

1. Lift child
2. Pop boob out
3. Stick in child's mouth

I mean, how did our civilization survive without lactation specialists to help us along?