wholly unnecessary alliteration

If you have read this blog enough, you already know by now that the ubiquity of little word plays in today's world of advertising pisses me off, and no word play pisses me off more than the cheapest of all word plays, alliteration.

Merriam-Webster has this definition. Alliteration: The repetition of usually initial consonant sounds in two or more neighboring words or syllables (as wild and woolly, threatening throngs) —called also head rhyme initial rhyme

So when I saw this label on a box of Crumblettes (which by itself pisses me off; it's a crumble, and just because it's small by American standards doesn't mean you can add the "ette" suffix), you can imagine, my head just about exploded.

I mean, WHAT THE FUCK!!?!?!?? WHOLLY WHOLESOME WHOLLICIOUSNESS??????? I WILL TEAR YOU A NEW ASSWHOLE YOU ASSWHOLE!!!!!